Measuring the success of social media can be a difficult task, and since the concept is relatively new to the business world most professionals are still discovering the benefits of using various social media outlets.
Jim Tobin of Ignite Social Media, a social media agency, posted a recent article on his blog about the strategic planning behind the use of social media and how it can benefit your small company in big ways that are measurable.
They call it the Ignite Method of Social Media Strategy Development! Check out the 24-minute presentation he posted and his six steps to strategizing your social media efforts.
2. Community Analysis
3. Goal Setting
4. Engagement Plan
5. Metrics and Measurement Strategy
6. Training and Implementation
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