In addition to being able to post events, updates and general information about your firm you can create discussion, buzz and measure the effectiveness of your marketing strategies with Facebook. Develop pages for your groups and causes that allow consumers to interact with your organization. Learn about the recent application known as Facebook Connect that allows consumers to connect all of their favorite Web sites to their personal Facebook page in this article written by Facebook creator Mark Zuckerburg.
Now, take the feature of posting your status on Facebook and create a new social marketing tool that surrounds this concept. This is the essence of Twitter. Small firms can you use Twitter to make announcements and post articles and news of interest to their clients. Check out how smaller businesses are benefiting from using this effective marketing tool in this article by The New York Times!
Blogging
This is a fabulous medium that allows you to customize your brand on a more personal level than your Web site allows. It serves as another interactive medium for consumers and gives you more marketing reach online without having to pay for expensive advertisements. Read more about creating a blog for marketing purposes in this article posted by All Business.
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