Wikipedia may not seem like the most obvious piece of social media available for marketing use out there, however if you take a look at the facts behind this dynamic networking tool you will realize it may benefit your small business after all.
While Wikipedia is the number five most visited site on the web, over 50% of Wikipedia’s traffic is search-driven. Creating and maintaining a Wikipedia page is an easy and efficient way for you to show your clients you are tuned in. Using your Wikipedia page also has tactical benefits when starting strategic discussion around your topic of choice for your business.
Check out the number of ways you can use Wikipedia for your marketing efforts from the online article written by Minda Zetlin for Inc.com.
I find that one of the most interesting ways to get involved is to volunteer to write for many different subject pages on Wikipedia. While, you will not always be writing about what you’re promoting, it shows you are proactive and unselfish to take time to write about other areas of interest that you are an expert in. As Zetlin explained in her online article, “Use Wikipedia as a Marketing Tool,” spending a little time on adding other information besides what you are trying to promote, can only enhance your knowledge of how Wikipedia works.
Check out some more statistics about using social media for marketing purposes in this YouTube video below posted by the blog Six Pixels of Separation, a blog on digital marketing.
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